1. Introduction
FireFly Automatix, Inc., a Delaware corporation, provides this Privacy Statement in connection with its website and any other information services where we link to or post this Privacy Statement (collectively, the "Services"). "We," "our," and "us," refer collectively to FireFly Automatix, Inc. We are committed to protecting the privacy and security of personal information and providing transparency about how we process personal information (also known as personal data). For the purposes of this Privacy Statement, we regard personal information as any information that relates to an identified or identifiable person or household.
This Privacy Statement does not address our collection of personal information of employees or applicants for employment.
Within the context of the Services, this Privacy Statement explains how we process personal information. It also explains your rights and choice with respect to certain uses and disclosures of your personal information. We may update this Privacy Statement from time to time, or as our privacy practices change, to ensure it accurately describes how we use your information on behalf of our customers. When we do so, we will make the updated Privacy Statement available on the Services. We recommend that you review this Privacy Statement from time to time for the latest information.
To exercise your rights (as described further below) or for other privacy-related inquiries that relate to how we process your personal information as a controller, you may contact us at:
FireFly Automatix, Inc.
1130 S 3800 W, Suite 100
Salt Lake City, UT 84104
United States
Email: webmaster@fireflyautomatix.com
Toll-free Phone: +1 (888) 700-6086
You may submit data rights requests via our Data Rights Request Form.
2. How We Collect and Process Personal Information
We collect and process personal information in the following ways.
2.1 Data processing contexts
The following table summarizes the main ways FireFly Automatix collects, processes, and shares personal information through the Services and related platforms.
For purposes of this table, "Contact Information" includes details such as name, email address, phone number, company name, job title, mailing address, and general location (country, state, and/or region) that enable us to identify or communicate with an individual or their organization.
| Categories of Individuals | Categories of Personal Information | Purposes of Collection and Processing | Sources / Methods of Collection | Categories of Third-party Recipients |
|---|---|---|---|---|
| Website visitors (server logs) | IP address; Timestamp; URL and query parameters accessed; Referrer URL; User-Agent (browser, OS, device) | Security monitoring and intrusion prevention; Website performance optimization; Troubleshooting and diagnostics; Traffic / usage analysis | Automatically via server logs | None |
| Website visitors (analytics and tracking) | IP address (may be anonymized); Device / browser type; Pages visited, clicks, session duration; Referrer URL; Non-precise geographic information | Website performance and optimization; Security monitoring; Marketing insights and reporting; Business purposes | Automatically via scripts on the website | Analytics providers; Tracking providers; Business intelligence providers |
| Users who submit contact / inquiry forms | Contact information; Comments / questions; Department requested | Respond to inquiries; Customer support; Marketing communications (if permitted); Business purposes | Directly from user | Customer relationship management providers; Business intelligence providers |
| Users who subscribe to newsletters, marketing messages, or text messages | Contact information | Email / SMS marketing; Business purposes | Directly from user | Customer relationship management providers; Business intelligence providers |
| Users who submit forms requesting quotes, demos, or consultations | Contact information; Product or service interest; Session selection for webinars; Comments / questions | Respond to requests; Schedule demos / consultations; Marketing communications (if permitted); Business purposes | Directly from user | Customer relationship management providers; Business intelligence providers |
| Users who request information or updates for used equipment | Contact information; Equipment type, budget, year, hours | Provide info on used equipment availability; Respond to user requests; Marketing communications (if permitted); Business purposes | Directly from user | Customer relationship management providers; Business intelligence providers |
| Users who submit parts orders or leasing applications | Contact information; Product / machine selection; Timing/urgency info; Comments / questions | Process orders or leasing requests; Respond to inquiries; Business purposes | Directly from user | Customer relationship management providers; Enterprise resource planning providers; Order management providers; Business intelligence providers |
| Users who register for a support account or submit warranty claims | Contact information; Product ownership information; Machine information; Support portal ticket number; Optional: SMS opt-in, photos, additional notes | Provide access to support portal; Respond to support / warranty requests; Send service bulletins; Marketing communications (if permitted); Engineering support and solutions | Directly from user | Customer support providers; Helpdesk service providers; Issue tracking providers; Customer relationship management providers; Business intelligence providers |
| Users who make e-commerce or merchandise purchases | Contact information; Delivery method; Payment information; Optional account sign-in info / saved payment preferences | Process purchases; Provide shipping; Marketing communications (if permitted); Business purposes | Directly from user | E-commerce and online storefront providers; Payment processing service providers; Fulfillment and delivery service providers |
4. Business Purposes
In addition to the processing described above, we generally process personal information for several common purposes in connection with our business ("Business Purposes").
Operate our Services and Fulfill Obligations - We process personal information as necessary to provide the Services and to fulfill obligations to you.
Internal Processes and Service Improvement - We may process personal information to improve service design and functionality, understand how Services are used, and develop new features.
Security and Incident Detection - We process personal information to maintain security, prevent fraud, verify users, and respond to unlawful activity.
Aggregate Analytics - We process personal information to create aggregate analytics and reports regarding use and performance of the Services.
Compliance, Safety and Public Interest - We may process personal information for legal compliance and public-interest purposes as required or permitted by law.
4.1 Targeted advertising
To support business development, we may engage in advertising based on interests or retarget users with advertisements related to our Services on third-party websites ("Targeted Advertising").
5. Disclosure and Sharing
In addition to the third parties listed above, we and our customers may share personal information with:
- Service providers for billing, data storage, quality assurance, web hosting, security, fraud prevention, and marketing.
- Corporate affiliates including current or future affiliated entities, subsidiaries, and parent companies.
- Legal compliance recipients such as courts, government agencies, and law enforcement where required by law.
- Corporate events recipients in connection with merger, acquisition, liquidation, or sale transactions.
We may also disclose personal information to third parties with your consent or at your direction.
If you interact with features linking to social media, YouTube, or other third-party services, those third parties may collect and process personal information subject to their own privacy policies.
5.1 International transfers
Your personal information may be processed in the United States where our operations are located. Transfers from other jurisdictions are handled in compliance with applicable legal requirements.
5.2 SMS/Text communications and marketing communications
If you provide your mobile number and opt in, you may receive customer service and marketing text messages. Message frequency varies. Standard text and data rates may apply. Reply STOP to opt out, or HELP for assistance. You can also withdraw consent to email marketing by using unsubscribe links in marketing emails.
5.3 Children's privacy
Our Services are not directed at children, and we do not knowingly process personal information from children under the age of 13.
6. Security, Quality, and Retention
We use reasonable administrative, technical, and physical safeguards to protect personal information in our possession from misuse, interference, loss, unauthorized access, unauthorized modification, or unauthorized disclosure. No data storage system or data transmission over the internet can be guaranteed to be fully secure, accurate, complete, or current.
We retain personal information for as long as necessary for the purposes used, or as required by law. Factors include legal retention periods, industry best practices, privacy risk, systems limitations, and costs of continued retention.
Our Services do not respond to Do Not Track browser signals. The Services do respond to universal opt-out mechanisms such as Global Privacy Control (GPC), and treat those signals as opt-out requests for selling personal information and targeted advertising processing.
7. California Supplemental Privacy Information
The following information is provided for California residents under applicable law.
7.1 Collection categories and disclosure categories
| Category | Collected | Sold or shared (12 months) | Disclosed for business purposes (12 months) |
|---|---|---|---|
| A. Identifiers | Yes | Yes | Yes |
| B. Customer records | Yes | No | Yes |
| C. Protected classifications | No | Not collected | No |
| D. Commercial information | Yes | No | Yes |
| E. Biometric information | No | Not collected | No |
| F. Usage data | Yes | Yes | Yes |
| G. Geolocation data | No | Not collected | No |
| H. Sensory data | Yes | Not collected | No |
| I. Professional or employment information | No | Not collected | No |
| J. Education information | No | Not collected | No |
| K. Inferences | Yes | Not collected | No |
7.2 Sensitive personal information
We process account login and payment-related credential information to process payments, as required by law.
7.3 Rights
California residents may have rights to know, delete, correct, opt out, use authorized agents, and avoid discrimination for exercising rights. Residents may appeal request decisions and may submit rights requests using contact information in this statement.
We do not disclose personal information to third parties for direct marketing purposes under California's Shine the Light law.
8. EEA, UK, and Switzerland Supplemental Information
8.1 Controller
The controller of personal data collected under this Privacy Statement is FireFly Automatix, Inc.
8.2 Lawful bases of processing
| Categories of Individuals | Categories of Personal Information | Lawful basis/bases |
|---|---|---|
| Website visitors (server logs) | IP address; timestamp; URL/query parameters; referrer URL; user-agent | Our legitimate interests |
| Website visitors (analytics and tracking) | IP address (may be anonymized); device/browser type; pages/clicks/session duration; referrer URL; non-precise geolocation | Our legitimate interests |
| Contact / inquiry users | Contact information; comments/questions; department requested | Your consent |
| Newsletter / text subscribers | Contact information | Your consent |
| Quote / demo / consultation users | Contact information; service interest; webinar session; comments/questions | Your consent; our legitimate interests |
| Used equipment inquiry users | Contact information; equipment/budget/year/hours | Your consent; our legitimate interests |
| Parts orders or leasing users | Contact information; product selection; timing; comments/questions | Your consent; our legitimate interests |
| Support account / warranty users | Contact information; ownership data; machine data; support ticket; optional SMS/photos/notes | Your consent; our legitimate interests |
| E-commerce users | Contact information; delivery method; payment information; optional sign-in/payment preferences | Your consent; our legitimate interests |
Residents may have rights including access, consent withdrawal, deletion, portability, restriction, objection, rectification, and regulator complaint rights, subject to legal limitations and identity verification requirements.
9. Other Jurisdictions Supplemental Information
Depending on law in your jurisdiction, you may have rights to opt out of targeted advertising/sales/profiling, confirm processing, access portable copies, correct inaccuracies, request deletion, avoid discrimination, and appeal responses to rights requests.
To submit requests, contact us using the information in this statement. Requests must include sufficient detail for verification and response.
Document Dates
Last Revised: December __, 2025
Effective Date: __________